I created several routes. One referenced the company heritage as commision agents for horses trained at Ladbroke Hall and placed a horse at the centre of the crest. This was executed in both modern and traditional styles. One of my favourite kit design ideas used numbers, which are at the heart of both betting and football - every goal, statistic, your favourite player's shirt number and betting odds.
The chosen design echoed the Fanzone campaign which capture the excitement of football with dynamic, energetic thunderbolt shapes.
